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VALLEY OF GENIUS

THE UNCENSORED HISTORY OF SILICON VALLEY, AS TOLD BY THE HACKERS, FOUNDERS, AND FREAKS WHO MADE IT BOOM

An immensely readable account of America’s wild cauldron of innovation.

An oral history of Silicon Valley.

Wired contributor Fisher, who grew up in the valley, debuts with an exhaustive gathering of the voices of the nerds, hippies, engineers, hackers, scientists, weirdos, and tech billionaires who invented the American future—from personal computers and video games to Google and Facebook—over several generations in the northern San Francisco Bay area. Based on more than 200 interviews and bristling with facts, personalities, and gossip, his inside account brings to life the “future obsessed and forward thinking” culture that gave life to our current digitized world. “Ready or not, computers are coming to the people,” Stewart Brand told Rolling Stone in 1972. Already, Atari’s Nolan Bushnell was creating video games, and the blending of hacker- and counter-culture was fostering a new popular culture among bright 20-somethings. Providing just enough context, Fisher wisely allows interviewees to tell their stories: of the pioneering Xerox PARC and Apple’s Macintosh; of the virtual community the WELL and the short-lived General Magic (with its early iPhone); of Pixar Netscape and the eBay experiment. In the mid-1990s, Google co-founders Larry Page and Sergey Brin “looked like a bunch of kids…screwing around,” says Deadhead Charlie Ayers, their chef. Throughout the narrative, we meet shoeless programmers and watch water-gun fights; attend wild parties and hacker conferences; witness the inception of innumerable startups; and hear debates on everything from power to the people to IPOs as a stream of entrepreneurs, including Twitter’s “nose-ring-wearing, tattooed, neck-bearded, long-haired punk hippie misfits,” recall the beginnings of the cyberculture. There is much nostalgia: “We were younger then, and we thought it would go on forever,” says Buck’s Restaurant owner Jamis MacNiven, of the pre–dot-com crash days. While focusing on the valley’s cultural influence, this colorful history also describes emblematic moments from the lives of ambitious movers and shakers, including long walks with Apple’s Steve Jobs and young Facebook founder Mark Zuckerberg’s famous party exclamation: “Domination!”

An immensely readable account of America’s wild cauldron of innovation.

Pub Date: July 10, 2018

ISBN: 978-1-4555-5902-2

Page Count: 512

Publisher: Twelve

Review Posted Online: May 5, 2018

Kirkus Reviews Issue: June 1, 2018

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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