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THE RUNAWAY SPECIES

HOW HUMAN CREATIVITY REMAKES THE WORLD

Essential—and highly pleasurable—reading for anyone who cares about ideas and innovation.

How we create.

Composer Brandt (Music/Rice Univ.) and neuroscientist Eagleman (Incognito: The Secret Lives of the Brain, 2011, etc.), the director of the Center for Science and Law, describe the tools and strategies responsible for the “runaway inventiveness of our species.” Unlike wild creatures, which operate largely on autopilot, humans usually avoid repetition, seeking novelty. And we achieve it, write the authors, by absorbing the best existing ideas and making then better: “Whether inventing an iPhone, manufacturing cars, or launching modern art, creators remodel what they inherit.” We do so by engaging in three basic strategies by which all ideas evolve: “bending, breaking and blending.” “We take the raw materials of experience and then bend, break and blend them to create new outcomes.” In a book astonishing for its simplicity in explaining the threads that link creativity in the arts, sciences, and technology, the authors combine text and images to show the “basic routines in the software of invention” at work. They offer innumerable examples of ways in which creators have processed the available past to produce new outcomes, from better smartphones to artistic interpretations of classic images. No matter what medium they work in, creative readers are likely to recognize immediately how breaking things into “workable chunks” or blending them into surprising combinations (such as sushi pizza) can foster creative outbursts. With the pleasing pace of an extended essay, the book offers surprises and insights at every turn, and the authors argue convincingly that basic strategies inform most creative behavior. The narrative is filled with tips on how to produce successful ideas: practice. Experiment. Have many ideas, and let most die. Do not commit to the first solution. Always generate options—a “cornerstone” of the creative process, as in Hemingway’s 47 endings to A Farewell to Arms.

Essential—and highly pleasurable—reading for anyone who cares about ideas and innovation.

Pub Date: Oct. 10, 2017

ISBN: 978-1-936787-52-4

Page Count: 300

Publisher: Catapult

Review Posted Online: Aug. 20, 2017

Kirkus Reviews Issue: Sept. 1, 2017

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE ART OF THINKING CLEARLY

Hiccups aside, a mostly valuable compendium of irrational thinking, with a handful of blanket corrective maneuvers.

A waggish, cautionary compilation of pitfalls associated with systematic cognitive errors, from novelist Dobelli.

To be human is to err, routinely and with bias. We exercise deviation from logic, writes the author, as much as, and possibly more than, we display optimal reasoning. In an effort to bring awareness to this sorry state of affairs, he has gathered here—in three-page, anecdotally saturated squibs—nearly 100 examples of muddied thinking. Many will ring familiar to readers (Dobelli’s illustrations are not startlingly original, but observant)—e.g., herd instinct and groupthink, hindsight, overconfidence, the lack of an intuitive grasp of probability or statistical reality. Others, if not new, are smartly encapsulated: social loafing, the hourly rate trap, decision fatigue, carrying on with a lost cause (the sunk-cost fallacy). Most of his points stick home: the deformation of professional thinking, of which Mark Twain said, “If your only tool is a hammer, all your problems will be nails”; multitasking is the illusion of attention with potentially dire results if you are eating a sloppy sandwich while driving on a busy street. In his quest for clarity, Dobelli mostly brings shrewdness, skepticism and wariness to bear, but he can also be opaque—e.g., shaping the details of history “into a consistent story...we speak about ‘understanding,’ but these things cannot be understood in the traditional sense. We simply build the meaning into them afterward.” Well, yes. And if we are to be wary of stories, what are we to make of his many telling anecdotes when he counsels, “Anecdotes are a particularly tricky sort of cherry picking....To rebuff an anecdote is difficult because it is a mini-story, and we know how vulnerable our brains are to those”?

Hiccups aside, a mostly valuable compendium of irrational thinking, with a handful of blanket corrective maneuvers.

Pub Date: May 14, 2013

ISBN: 978-0-06-221968-8

Page Count: 304

Publisher: Harper/HarperCollins

Review Posted Online: March 5, 2013

Kirkus Reviews Issue: April 1, 2013

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