An astute, provocative contribution to information science and futurology.
We are awash in an ocean of data and are fast drowning.
Scharf, the director of the Columbia Astrobiology Center, opens with a luminous example: the world-changing work of Shakespeare. On the plus side, Shakespeare enriched literature, creating timeless works that are part of the “extended mind” of the species. On the negative side, Shakespeare’s work has required substantial expenditures of energy. “When I crunch the numbers…it is possible that altogether the simple act of human arms raising and lowering copies of Shakespeare’s writings has expended over 4 trillion joules of energy,” writes Scharf, reckoning that if we were coal-fired beings, it would take countless tons to fuel the simple business of picking Shakespeare from the shelf. More energy still is expended in brainpower as neurons fire to comprehend Shakespeare’s language. The energy gambit becomes more material as Scharf arrives at a staggering point: We are so dependent on data and the computer power needed to process it that by the year 2040, those computers will require more electricity than can be produced worldwide. Frustrated by this upper limit, what are we to do? The author probes deeper still, noting how the “dataome” we have created, the informational equivalent of an ecological biome, is changing us even as we change it. In a deep-diving but accessible text that ambles from Sumerian cuneiform to the thought that a planet-saving strategy might be to forgo all those cute GIFs and “hang in there, Kitty” posts on social media, Scharf revises Marshall McLuhan’s thought that the media are extensions of humankind to suggest that we meet information somewhere in the middle, perhaps evading the strictures of Darwinian selection. “We don’t really know if the existing paradigms of terrestrial biology can, or should, describe all of this,” writes Scharf, a thought that ought to keep us awake at night.
An astute, provocative contribution to information science and futurology.Pub Date: June 15, 2021
ISBN: 978-0-593-08724-4
Page Count: 352
Publisher: Riverhead
Review Posted Online: March 29, 2021
Kirkus Reviews Issue: April 15, 2021
A horde-pleaser, well-written and full of surprises.
“The Mongols swept across the globe as conquerors,” writes the appreciative pop anthropologist-historian Weatherford (The History of Money, 1997, etc.), “but also as civilization’s unrivaled cultural carriers.”
No business-secrets fluffery here, though Weatherford does credit Genghis Khan and company for seeking “not merely to conquer the world but to impose a global order based on free trade, a single international law, and a universal alphabet with which to write all the languages of the world.” Not that the world was necessarily appreciative: the Mongols were renowned for, well, intemperance in war and peace, even if Weatherford does go rather lightly on the atrocities-and-butchery front. Instead, he accentuates the positive changes the Mongols, led by a visionary Genghis Khan, brought to the vast territories they conquered, if ever so briefly: the use of carpets, noodles, tea, playing cards, lemons, carrots, fabrics, and even a few words, including the cheer hurray. (Oh, yes, and flame throwers, too.) Why, then, has history remembered Genghis and his comrades so ungenerously? Whereas Geoffrey Chaucer considered him “so excellent a lord in all things,” Genghis is a byword for all that is savage and terrible; the word “Mongol” figures, thanks to the pseudoscientific racism of the 19th century, as the root of “mongoloid,” a condition attributed to genetic throwbacks to seed sown by Mongol invaders during their decades of ravaging Europe. (Bad science, that, but Dr. Down’s son himself argued that imbeciles “derived from an earlier form of the Mongol stock and should be considered more ‘pre-human, rather than human.’ ”) Weatherford’s lively analysis restores the Mongols’ reputation, and it takes some wonderful learned detours—into, for instance, the history of the so-called Secret History of the Mongols, which the Nazis raced to translate in the hope that it would help them conquer Russia, as only the Mongols had succeeded in doing.
A horde-pleaser, well-written and full of surprises.Pub Date: March 2, 2004
ISBN: 0-609-61062-7
Page Count: 320
Publisher: Crown
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Dec. 1, 2003
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Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
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