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DESIGN FOR IMPACT

YOUR GUIDE TO DESIGNING EFFECTIVE PRODUCT EXPERIMENTS

A wonderfully readable field guide to making better designs and getting better end results.

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Weigel offers a one-stop guide to improve product design for customers.

In her nonfiction debut, the author, a senior design manager, shares tips and strategies for product development based on the overall framework of “Good Experimental Design,” which she describes as a way to move the whole process “beyondopinion”: “It uses research, A/B testing, and data analysis to create reliable evidence, which enables consistently better decision-making.” Objective evidence is at the heart of what Weigel refers to as “Conversion Design,” which rests on three key elements: Design, Science, and Business. “Accessibilityis if something is possible to do,” she writes; “Usabilityis if something is easy to do.” In these pages, she offers a wide-ranging approach to aligning both. The author covers basic terminology (“contrary to popular belief, the idea behind hypothesis testing is notto prove the alternate hypothesis true,” she writes. “It is to be extremely skeptical of the alternate hypothesis and assume the null hypothesis is true”), explains what makes some experiments effective, and details concepts like controls, randomization, and experimental variables. The book is lavishly illustrated with graphs, charts, colorful visuals, and highlighted insets on subjects such as “Expert advice from the field.” From fundamentals to more specialized topics like work processes and stakeholder responsibilities, Weigel is an energetic, absolutely winning guide. “I’ve lived about a hundred lives in my short time on this planet,” she writes, and readers will believe it—these pages brim with lessons learned from experience and hard-earned wisdom. There’s no such thing as one “right” decision in experimentation, the author cautions, and in the world of Conversion Design, seeming paradoxes abound: Processes can be efficient but not effective, workers can be productive but not efficient, and so on. With tremendous engagement and clarity, Weigel explains it all.

A wonderfully readable field guide to making better designs and getting better end results.

Pub Date: June 11, 2024

ISBN: 9781959029373

Page Count: 304

Publisher: Two Waves Books

Review Posted Online: July 1, 2024

Kirkus Reviews Issue: Aug. 15, 2024

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  • New York Times Bestseller

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ABUNDANCE

Cogent, well-timed ideas for meeting today’s biggest challenges.

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  • New York Times Bestseller

Helping liberals get out of their own way.

Klein, a New York Times columnist, and Thompson, an Atlantic staffer, lean to the left, but they aren’t interrogating the usual suspects. Aware that many conservatives have no interest in their opinions, the authors target their own side’s “pathologies.” Why do red states greenlight the kind of renewable energy projects that often languish in blue states? Why does liberal California have the nation’s most severe homelessness and housing affordability crises? One big reason: Liberal leadership has ensnared itself in a web of well-intentioned yet often onerous “goals, standards, and rules.” This “procedural kludge,” partially shaped by lawyers who pioneered a “democracy by lawsuit” strategy in the 1960s, threatens to stymie key breakthroughs. Consider the anti-pollution laws passed after World War II. In the decades since, homeowners’ groups in liberal locales have cited such statutes in lawsuits meant to stop new affordable housing. Today, these laws “block the clean energy projects” required to tackle climate change. Nuclear energy is “inarguably safer” than the fossil fuel variety, but because Washington doesn’t always “properly weigh risk,” it almost never builds new reactors. Meanwhile, technologies that may cure disease or slash the carbon footprint of cement production benefit from government support, but too often the grant process “rewards caution and punishes outsider thinking.” The authors call this style of governing “everything-bagel liberalism,” so named because of its many government mandates. Instead, they envision “a politics of abundance” that would remake travel, work, and health. This won’t happen without “changing the processes that make building and inventing so hard.” It’s time, then, to scrutinize everything from municipal zoning regulations to the paperwork requirements for scientists getting federal funding. The authors’ debut as a duo is very smart and eminently useful.

Cogent, well-timed ideas for meeting today’s biggest challenges.

Pub Date: March 18, 2025

ISBN: 9781668023488

Page Count: 320

Publisher: Avid Reader Press

Review Posted Online: Jan. 16, 2025

Kirkus Reviews Issue: Feb. 15, 2025

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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