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MASTERS OF ENTERPRISE

GIANTS OF AMERICAN BUSINESS FROM JOHN JACOB ASTOR AND J.P. MORGAN TO BILL GATES AND OPRAH WINFREY

A capsule tour of the variety of inspiration and efforts that mark American entrepreneurial history. The author has assembled a cast of 25 American business leaders who have defined and thrived in various historical eras, beginning just after the Revolutionary War and running to the present. Brands’s (History/Texas A&M Univ.; The Reckless Decade, 1995, etc.) 25 pivotal figures range from classic captains of industry, such as Cornelius Vanderbilt and Andrew Carnegie, to media mavens Ted Turner and Oprah Winfrey. Few, if any, of the entries will be strangers to most readers, nor are any of their histories told here for the first time. The achievement of this collection and the retelling of the businesses generated is to show the themes of success shared by all the parties, subtly stressed throughout and summed up in a short, final chapter. Simply put, they were: “good health and abundant energy”; “they were hungry”; “intense gratification with his or her work”; “ability to persuade others”; and “creative vision.” Covering this much ground, chronologies are necessarily shortened and condensed; however, they are typically penned with style, as in a description of Ted Turner’s jump-start in business after his father committed suicide, riddled with doubts after having just expanded his business. Turner, Brands tells us, “held on to the expanded Turner Advertising of his father’s hopes rather than the diminished company of his father’s fears.” The freshness of the narrative is well suited to the positive message imparted by the contents. It serves as an invigorating justification of the business of business but will also perform well as an introduction to the pioneers of major industries and the nature of their contributions.

Pub Date: June 1, 1999

ISBN: 0-684-85473-2

Page Count: 368

Publisher: Free Press

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: May 1, 1999

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NIGHT

The author's youthfulness helps to assure the inevitable comparison with the Anne Frank diary although over and above the...

Elie Wiesel spent his early years in a small Transylvanian town as one of four children. 

He was the only one of the family to survive what Francois Maurois, in his introduction, calls the "human holocaust" of the persecution of the Jews, which began with the restrictions, the singularization of the yellow star, the enclosure within the ghetto, and went on to the mass deportations to the ovens of Auschwitz and Buchenwald. There are unforgettable and horrifying scenes here in this spare and sombre memoir of this experience of the hanging of a child, of his first farewell with his father who leaves him an inheritance of a knife and a spoon, and of his last goodbye at Buchenwald his father's corpse is already cold let alone the long months of survival under unconscionable conditions. 

The author's youthfulness helps to assure the inevitable comparison with the Anne Frank diary although over and above the sphere of suffering shared, and in this case extended to the death march itself, there is no spiritual or emotional legacy here to offset any reader reluctance.

Pub Date: Jan. 16, 2006

ISBN: 0374500010

Page Count: 120

Publisher: Hill & Wang

Review Posted Online: Oct. 7, 2011

Kirkus Reviews Issue: Jan. 15, 2006

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GENGHIS KHAN AND THE MAKING OF THE MODERN WORLD

A horde-pleaser, well-written and full of surprises.

“The Mongols swept across the globe as conquerors,” writes the appreciative pop anthropologist-historian Weatherford (The History of Money, 1997, etc.), “but also as civilization’s unrivaled cultural carriers.”

No business-secrets fluffery here, though Weatherford does credit Genghis Khan and company for seeking “not merely to conquer the world but to impose a global order based on free trade, a single international law, and a universal alphabet with which to write all the languages of the world.” Not that the world was necessarily appreciative: the Mongols were renowned for, well, intemperance in war and peace, even if Weatherford does go rather lightly on the atrocities-and-butchery front. Instead, he accentuates the positive changes the Mongols, led by a visionary Genghis Khan, brought to the vast territories they conquered, if ever so briefly: the use of carpets, noodles, tea, playing cards, lemons, carrots, fabrics, and even a few words, including the cheer hurray. (Oh, yes, and flame throwers, too.) Why, then, has history remembered Genghis and his comrades so ungenerously? Whereas Geoffrey Chaucer considered him “so excellent a lord in all things,” Genghis is a byword for all that is savage and terrible; the word “Mongol” figures, thanks to the pseudoscientific racism of the 19th century, as the root of “mongoloid,” a condition attributed to genetic throwbacks to seed sown by Mongol invaders during their decades of ravaging Europe. (Bad science, that, but Dr. Down’s son himself argued that imbeciles “derived from an earlier form of the Mongol stock and should be considered more ‘pre-human, rather than human.’ ”) Weatherford’s lively analysis restores the Mongols’ reputation, and it takes some wonderful learned detours—into, for instance, the history of the so-called Secret History of the Mongols, which the Nazis raced to translate in the hope that it would help them conquer Russia, as only the Mongols had succeeded in doing.

A horde-pleaser, well-written and full of surprises.

Pub Date: March 2, 2004

ISBN: 0-609-61062-7

Page Count: 320

Publisher: Crown

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Dec. 1, 2003

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