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NON-OBVIOUS GUIDE TO BETTER PRESENTATIONS

HOW TO PRESENT LIKE A PRO (VIRTUALLY OR IN PERSON)

An indispensable manual on all aspects of public speaking and a boon to those who may be anxious about it.

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A new installment in the Non-Obvious Guide series provides a comprehensive plan for improving one’s performance in all kinds of presentations.

People may think of presentations as being confined to the world of businesses and PowerPoint, but their essence—delivering a message and some version of oneself to other people, including strangers—is something all of us do almost every day, and this has only become truer since the initial outbreak of Covid-19, when many people effectively became onscreen performers overnight. Professional coach Farrington draws on both her past as an actor and her long experience of helping clients with public speaking in order to make and reinforce her central point: that making any kind of presentation is giving a performance. It requires research, rehearsal, and backup plans in case of disaster. She organizes much of her advice around what she terms the “Three C’s” of a good presentation: confidence, conviction, and connection. Each chapter is designed for maximum utility, featuring chapter summaries, visuals, bulleted points, key takeaways, and links to further online resources. Many illustrations and charts accompany Farrington’s discussions of every aspect of giving a presentation, from nonverbal communication to aspects of one’s voice, including resonance, pitch, projection, and hellers—Farrington’s term for filler words and sounds, such as umlike, and y’know, which many people use during gaps in their speech.

Readers will likely be hard-pressed to decide which aspect of Farrington’s authority is more useful to them as they read: her background in public-speaking coaching or her background in acting. Fortunately, they don’t need to choose, as both are wonderfully represented throughout this book. Intriguingly, she tells tales of anonymized clients whose intelligence and authenticity seemed to vanish the moment they got in front of an audience, at which point they went mute or droned on like robots. She’s coached many such people to better results, but her theatrical background is equally vital to the advice she gives here—particularly when it comes to rehearsal, a key element that she warns is often neglected in an age of seemingly casual Zoom meetings. For instance, she mentions how actors divide their scripts into “beats” (“any time you have a change in emotion, a new thought, a new tactic, or a new engagement tool”) to help them to master the whole. Likewise, she provides readers with extensive tips on vocals, observing that “it’s a cruel betrayal when a highly intelligent person is sabotaged by the sound of their own voice.” She’s insightful and empathetic on a range of other topics, from audience engagement to the “ick factor” of using green screens during at-home video presentations. She always seems to be operating from the assumption that her readers are smart and capable of any improvement they want to make. In the undeniably vast crowd of books about public speaking, this one stands out for its intelligent, direct approach.

An indispensable manual on all aspects of public speaking and a boon to those who may be anxious about it.

Pub Date: Jan. 17, 2023

ISBN: 978-1-64687-046-2

Page Count: 200

Publisher: Ideapress Publishing

Review Posted Online: Oct. 4, 2022

Kirkus Reviews Issue: Dec. 1, 2022

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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