THE UPSIDE OF BEING DOWN

A heartfelt memoir from the founder and chief creative officer of ban.do, a “bright, optimistic multimillion-dollar lifestyle company.”

In this humorous tour behind the happy brand, Gotch explores her challenges balancing her mental health, her personal life, and a startup company—and it’s not all polka dots and glitter. The author addresses the hurdles of finding proper care, support, diagnosis, and medication for mental health concerns and augments this narrative with personal tools and tips that will resonate with readers struggling with similar issues. A more explicit acknowledgment of how barriers of access affect people may have broadened the book’s reach, but the bright tone and candid effort to destigmatize the topic are refreshing. At times, the interjected one-liners detract from the author’s story, grabbing punchlines at moments of emotional height and overshadowing deeper themes. However, this lighthearted, relaxed style has endeared Gotch to her many fans and followers, who will enjoy the close-up tour of her career and personal life. Some of the more reflective insights stem from her business experiences. As she writes, she stayed open to learning within every role, from temporary work all the way up to CCO. Chronicling how she has found and nurtured mentoring relationships and attended to the ongoing work of managing a staff, growing a business, building a brand, and cultivating creative partnerships, Gotch offers a candid glimpse at the balance of stamina and passion required to be a successful entrepreneur. “There’s a very real risk of losing yourself, your health, and your life outside of work if you aren’t careful,” she writes. At its best, the narrative captures the energy and enthusiasm required to build a startup company and provides strategies for maintaining an optimistic outlook. Ultimately, Gotch’s feel-good focus conveys a positive message about a long journey toward emotional stability.

An upbeat look at dealing with life’s curveballs.