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NOBROW

THE CULTURE OF MARKETING, THE MARKETING OF CULTURE

A New Yorker staffer explores the convergence of highbrow and lowbrow—nobrow—as salesmanship replaces worth. As a prime offender, he cites The New Yorker in its Brownian-Newhousian incarnation. The days when taste denoted power and power embodied taste were disappearing even as Russell Lynes wrote The Tastemakers years ago. Now what rules is buzz. The new buccaneers of buzz, the commercial arbiters of what tomorrow’s fashion must be, are in charge, says Seabrook (Deeper, 1997). Kicking off in quasi-gonzo mode, he soon settles into more traditional reportage. There is even a riff on the old-school haberdashery of his dandy father, hauled out in contrast with the current style of his own expensive T-shirts, which are inscribed with advertising or made not to be laundered. Seabrook takes us along to pay tribute to a 15-year-old quondam rock star and immerses us in the blare and hustle of MTV. We tour the hip emporia of SoHo, check in with the ineffable David Geffen, and visit Star Wars—not the film but the marketing industry, including the elusive George Lucas himself. Content is commotion, melody is cacophony, ephemera is all, and teenage funk rules, man. It’s phat, it’s fly, it’s trash. Seabrook, a thoughtful Ivy Leaguer who recently turned 39, is high on hip-hop. He’s a fan of rap and such enigmatic entities as Rage Against the Machine and Dr. Dre. He sees former boss Tina Brown as Madame de Pompadour in a product-placement society in which the artists formerly known as Mozart and Shakespeare are replaced from top to deep, deep bottom by talentless “performance artists” and gangsta rap. A lively ethnology of a strange society that is devoid of culture in any classical sense, one whose wayward press enthusiastically celebrates what looks more and more like a mosh pit. It’s a report from a cultural black hole.

Pub Date: Feb. 16, 2000

ISBN: 0-375-40504-6

Page Count: 240

Publisher: Knopf

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Dec. 15, 2000

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A PEOPLE'S HISTORY OF THE UNITED STATES

For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.

Pub Date: Jan. 1, 1979

ISBN: 0061965588

Page Count: 772

Publisher: Harper & Row

Review Posted Online: May 26, 2012

Kirkus Reviews Issue: Jan. 1, 1979

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WHEN BREATH BECOMES AIR

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...

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A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.

Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.

Pub Date: Jan. 19, 2016

ISBN: 978-0-8129-8840-6

Page Count: 248

Publisher: Random House

Review Posted Online: Sept. 29, 2015

Kirkus Reviews Issue: Oct. 15, 2015

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