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EVERY DAY IS SUNDAY

HOW JERRY JONES, ROBERT KRAFT, AND ROGER GOODELL TURNED THE NFL INTO A CULTURAL & ECONOMIC JUGGERNAUT

A knowledgeable, entertaining account of a sport’s seemingly unstoppable growth.

The league that’s too big to fail.

Football diehards and casual fans alike will find plenty of interest in this dexterous blend of analysis, character study, and behind-the-scenes color. The New York Times’ Belson opens with a stunning fact: “Seven players from the 2001 New England Patriots”—Tom Brady’s first Super Bowl season—“died before they passed fifty years old.” The long-term impact of the game’s violence causes public relations nightmares for the NFL, but as Belson shows, Patriots’ owner Kraft, Dallas Cowboys’ owner Jones, and league commissioner Goodell have become adept at weathering scandal while generating ever-greater revenue. “Social chameleon” Kraft and Jones, who employed his “haphazard speaking style” when likening negotiations with the players’ union to an owl and a chicken having sex, shared a goal. “The league’s two most powerful owners” were “desperate” to settle big debts incurred when buying their teams, Belson writes. Jones built a showcase stadium and aggressively sold marketing rights, urging other owners to follow. Kraft, “the closer” in a pivotal labor deal with players, also cleaned up messes. After the league botched its reaction to player protests about police violence against Black people, Kraft burnished the NFL’s image by forging a high-profile partnership with Jay-Z. “Once again,” Belson writes, the league fixed “a crisis by throwing its money and marketing muscle around.” The NFL’s cash grabs can be brazen. One stadium has been renamed eight times by a parade of companies that bought the rights. By 2027, the league could meet Goodell’s annual revenue goal of $25 billion. Run by self-styled free marketeers, the NFL resembles “a socialist collective,” with TV deals guaranteeing each owner $400 million a year. Alongside user-friendly financial reporting, Belson shares funny anecdotes about owner pettiness, vanity, and arrogance.

A knowledgeable, entertaining account of a sport’s seemingly unstoppable growth.

Pub Date: Oct. 14, 2025

ISBN: 9781538772553

Page Count: 336

Publisher: Grand Central Publishing

Review Posted Online: June 10, 2025

Kirkus Reviews Issue: July 15, 2025

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SHOT READY

“Protect your passion,” writes an NBA star in this winning exploration of how we can succeed in life.

A future basketball Hall of Famer’s rosy outlook.

Curry is that rare athlete who looks like he gets joy from what he does. There’s no doubt that the Golden State Warriors point guard is a competitor—he’s led his team to four championships—but he plays the game with nonchalance and exuberance. That ease, he says, “only comes from discipline.” He practices hard enough—he’s altered the sport by mastering the three-point shot—so that he achieves a “kind of freedom.” In that “flow state,” he says, “I can let joy and creativity take over. I block out all distractions, even the person guarding me. He can wave his arms and call me every name in the book, but I just smile and wait as the solution to the problem—how to get the ball into the basket—presents itself.” Curry shares this approach to his craft in a stylish collection that mixes life lessons with sharp photographs and archival images. His dad, Dell, played in the NBA for 16 years, and Curry learned much from his father and mother: “My parents were extremely strict about me and my little brother Seth not going to my pops’s games on school nights.” Curry’s mother, Sonya, who founded the Montessori elementary school that Curry attended in North Carolina, emphasized the importance not just of learning but of playing. Her influence helped Curry and his wife, Ayesha, create a nonprofit foundation: Eat. Learn. Play. He writes that “making reading fun is the key to unlocking a kid’s ability to be successful in their academic journeys.” The book also has valuable pointers for ballers—and those hoping to hit the court. “Plant those arches—knees bent behind those 10 toes pointing at the hoop, hips squared with your shoulders—and draw your power up so you explode off the ground and rise into your shot.” Sounds easy, right?

“Protect your passion,” writes an NBA star in this winning exploration of how we can succeed in life.

Pub Date: Sept. 9, 2025

ISBN: 9780593597293

Page Count: 432

Publisher: One World/Random House

Review Posted Online: Aug. 1, 2025

Kirkus Reviews Issue: Sept. 1, 2025

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UNGUARDED

Basketball fans will enjoy Pippen’s bird’s-eye view of some of the sport’s greatest contests.

The Chicago Bulls stalwart tells all—and then some.

Hall of Famer Pippen opens with a long complaint: Yes, he’s a legend, but he got short shrift in the ESPN documentary about Michael Jordan and the Bulls, The Last Dance. Given that Jordan emerges as someone not quite friend enough to qualify as a frenemy, even though teammates for many years, the maltreatment is understandable. This book, Pippen allows, is his retort to a man who “was determined to prove to the current generation of fans that he was larger-than-life during his day—and still larger than LeBron James, the player many consider his equal, if not superior.” Coming from a hardscrabble little town in Arkansas and playing for a small college, Pippen enjoyed an unlikely rise to NBA stardom. He played alongside and against some of the greats, of whom he writes appreciatively (even Jordan). Readers will gain insight into the lives of characters such as Dennis Rodman, who “possessed an unbelievable basketball IQ,” and into the behind-the-scenes work that led to the Bulls dynasty, which ended only because, Pippen charges, the team’s management was so inept. Looking back on his early years, Pippen advocates paying college athletes. “Don’t give me any of that holier-than-thou student-athlete nonsense,” he writes. “These young men—and women—are athletes first, not students, and make up the labor that generates fortunes for their schools. They are, for lack of a better term, slaves.” The author also writes evenhandedly of the world outside basketball: “No matter how many championships I have won, and millions I have earned, I never forget the color of my skin and that some people in this world hate me just because of that.” Overall, the memoir is closely observed and uncommonly modest, given Pippen’s many successes, and it moves as swiftly as a playoff game.

Basketball fans will enjoy Pippen’s bird’s-eye view of some of the sport’s greatest contests.

Pub Date: Nov. 9, 2021

ISBN: 978-1-982165-19-2

Page Count: 320

Publisher: Atria

Review Posted Online: Sept. 14, 2021

Kirkus Reviews Issue: Oct. 1, 2021

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