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GOLDEN LEGACY

HOW GOLDEN BOOKS WON CHILDREN’S HEARTS, CHANGED PUBLISHING FOREVER, AND BECAME AN AMERICAN ICON ALONG THE WAY

“To me, they are like this big lump of warmth. They were my friends! . . . I loved those little cardboard covers . . . And of course, that little strip of gold.” So says author/illustrator William Joyce about Golden Books in this treasure of a history. The Poky Little Puppy, the bestselling picture book of all time, was published in 1942 by Simon & Schuster as one of 12 Little Golden Books in a joint venture with the publishing arm of Wisconsin’s Western printing company. This new line was a bold, controversial experiment in mass-marketing—to produce quality children’s books and sell them for 25 cents each. In this painstakingly researched but nonetheless sprightly volume that commemorates the brand’s 65th anniversary, eminent children’s-book historian Marcus tells the truly fascinating, multifaceted tale of the gutsy entrepreneurs behind Golden Books; their business strategies; their profitable licensing agreements with Disney and others; their librarian foes; and of course, the many renowned authors and illustrators who contributed their talents. (Several interviews with contemporary illustrators shed more light on old favorites.) Crisply presented full-color reproductions of Golden covers and interiors abound, and historical photographs bring the grand drama’s players to life. An irresistible feast, especially catnip-like for children’s-book history buffs. (foreword by Eric Carle, miscellaneous appendices, notes, acknowledgments, index) (Nonfiction. Adult)

Pub Date: Oct. 23, 2007

ISBN: 978-0-375-82996-3

Page Count: 256

Publisher: Golden Books/Random

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Sept. 15, 2007

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TALES FOR VERY PICKY EATERS

Broccoli: No way is James going to eat broccoli. “It’s disgusting,” says James. Well then, James, says his father, let’s consider the alternatives: some wormy dirt, perhaps, some stinky socks, some pre-chewed gum? James reconsiders the broccoli, but—milk? “Blech,” says James. Right, says his father, who needs strong bones? You’ll be great at hide-and-seek, though not so great at baseball and kickball and even tickling the dog’s belly. James takes a mouthful. So it goes through lumpy oatmeal, mushroom lasagna and slimy eggs, with James’ father parrying his son’s every picky thrust. And it is fun, because the father’s retorts are so outlandish: the lasagna-making troll in the basement who will be sent back to the rat circus, there to endure the rodent’s vicious bites; the uneaten oatmeal that will grow and grow and probably devour the dog that the boy won’t be able to tickle any longer since his bones are so rubbery. Schneider’s watercolors catch the mood of gentle ribbing, the looks of bewilderment and surrender and the deadpanned malarkey. It all makes James’ father’s last urging—“I was just going to say that you might like them if you tried them”—wholly fresh and unexpected advice. (Early reader. 5-9)

Pub Date: May 1, 2011

ISBN: 978-0-547-14956-1

Page Count: 48

Publisher: Clarion Books

Review Posted Online: April 4, 2011

Kirkus Reviews Issue: April 1, 2011

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ABIYOYO RETURNS

The seemingly ageless Seeger brings back his renowned giant for another go in a tuneful tale that, like the art, is a bit sketchy, but chockful of worthy messages. Faced with yearly floods and droughts since they’ve cut down all their trees, the townsfolk decide to build a dam—but the project is stymied by a boulder that is too huge to move. Call on Abiyoyo, suggests the granddaughter of the man with the magic wand, then just “Zoop Zoop” him away again. But the rock that Abiyoyo obligingly flings aside smashes the wand. How to avoid Abiyoyo’s destruction now? Sing the monster to sleep, then make it a peaceful, tree-planting member of the community, of course. Seeger sums it up in a postscript: “every community must learn to manage its giants.” Hays, who illustrated the original (1986), creates colorful, if unfinished-looking, scenes featuring a notably multicultural human cast and a towering Cubist fantasy of a giant. The song, based on a Xhosa lullaby, still has that hard-to-resist sing-along potential, and the themes of waging peace, collective action, and the benefits of sound ecological practices are presented in ways that children will both appreciate and enjoy. (Picture book. 5-9)

Pub Date: Oct. 1, 2001

ISBN: 0-689-83271-0

Page Count: 40

Publisher: Simon & Schuster

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Sept. 15, 2001

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