THE BUTTERFLY EFFECT

The first book-length treatment of one of the decade’s most successful artists.

In July 2020, Kendrick Lamar achieved new headlines when it was announced that his 2012 album, good kid, m.A.A.d city, became the longest-charting hip-hop album in U.S. history, amassing over 400 weeks on the Billboard 200 album chart. That record crowned the Compton poet as fresh royalty in the hip-hop scene, which was further underscored by a fiery, confrontational verse on Big Sean’s “Control.” In 2015, Lamar released To Pimp a Butterfly, which struck a chord with a new generation of Black activists reveling in the international consciousness of Black struggle. Following the buzz surrounding Butterfly, Lamar was pushing into territory where only the timeless emcees live. In his first book, Brooklyn-based music journalist and cultural commentator Moore, who has written for the Nation, Entertainment Weekly, and the Atlantic, among other publications, shows that he’s been around the block, pulling together hundreds of sources from interviews and headlines over the years. He convincingly shows his subject’s transition from his first moniker, K-Dot, to Kendrick Lamar, as well as the development of the now-powerhouse label Top Dawg Entertainment. Early on, writes the author, “he rapped under the name K-Dot, his fire-spitting alter ego. K-Dot wasn’t about uplifting communities; he wanted to decimate everything in sight. The young man had all the technical prowess, the complex sentence structures, and the natural cadence, but he didn’t sound free.” Additionally, the author offers an insightful history of place, a narrative element that must inform any deep reading of hip-hop culture. Throughout his career, Lamar has set an impossibly high standard of confessional intimacy and passionate storytelling (his most recent album, DAMN., won a Pulitzer). In this solid introduction, Moore uses a more general approach, a wise strategy since fans already know that Lamar is the most reliable narrator of his own story. One of Kirkus and Rolling Stone’s Best Music Books of 2020.

An effective biographical portrait that will serve well until Lamar writes his own retrospective.