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STORE TRAFFIC IS A GIFT

THE RETAILER’S GUIDE TO CONVERTING VISITS INTO SALES

A sometimes-repetitious but useful and forward-thinking guide.

A retail analytics expert shares techniques for turning store traffic into sales success.

Ryski posits that with so much choice and limited customer attention span, the presence of shoppers in a brick-and-mortar retail store is a gift to managers that needs to be monitored and converted into sales. The author also challenges the conventional belief that Amazon.com and online competitors are destroying such traditional retail, noting instead that physical stores are defeating themselves through their refusal to track traffic or implement the resulting data, as this can inform strategic decisions regarding staffing, marketing, customer service, and merchandising. The book’s central focus is on conversion of customer visits into sales, and the significant gap between traffic and transaction. The author’s research reveals the primary reasons that shoppers leave empty-handed: inability to find assistance, unwillingness to endure long checkout lines, and difficulty finding products. However, Ryski’s goal effectively extends beyond mere traffic analysis to helping retailers create appreciable shopping experiences through data-informed decision-making. He emphasizes the reduction of “shopper friction” that results in a customer leaving empty-handed, which includes understaffing and prevents conversion. Ryski also focuses on the need to understand individual store locations and the customers they serve, rather than relying on standard, corporate “inventory…‘packs’” that may not serve their needs. Over the course of this book, the author provides practical techniques and consistently maintains a sense of optimism about brick-and-mortar retail’s future. Although some of the book’s discussion around conversion can feel repetitive or circular, it ultimately reinforces the book’s core messages. Each chapter concludes with “Chapter Takeaways” and “Practitioner’s Advice” sections that summarize key points and offer guidance. While these recaps often revisit the same themes, the book as a whole is likely to resonate with many retailers.

A sometimes-repetitious but useful and forward-thinking guide.

Pub Date: Sept. 30, 2025

ISBN: 9798886453768

Page Count: 288

Publisher: Greenleaf Book Group Press

Review Posted Online: Aug. 21, 2025

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ABUNDANCE

Cogent, well-timed ideas for meeting today’s biggest challenges.

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  • New York Times Bestseller

Helping liberals get out of their own way.

Klein, a New York Times columnist, and Thompson, an Atlantic staffer, lean to the left, but they aren’t interrogating the usual suspects. Aware that many conservatives have no interest in their opinions, the authors target their own side’s “pathologies.” Why do red states greenlight the kind of renewable energy projects that often languish in blue states? Why does liberal California have the nation’s most severe homelessness and housing affordability crises? One big reason: Liberal leadership has ensnared itself in a web of well-intentioned yet often onerous “goals, standards, and rules.” This “procedural kludge,” partially shaped by lawyers who pioneered a “democracy by lawsuit” strategy in the 1960s, threatens to stymie key breakthroughs. Consider the anti-pollution laws passed after World War II. In the decades since, homeowners’ groups in liberal locales have cited such statutes in lawsuits meant to stop new affordable housing. Today, these laws “block the clean energy projects” required to tackle climate change. Nuclear energy is “inarguably safer” than the fossil fuel variety, but because Washington doesn’t always “properly weigh risk,” it almost never builds new reactors. Meanwhile, technologies that may cure disease or slash the carbon footprint of cement production benefit from government support, but too often the grant process “rewards caution and punishes outsider thinking.” The authors call this style of governing “everything-bagel liberalism,” so named because of its many government mandates. Instead, they envision “a politics of abundance” that would remake travel, work, and health. This won’t happen without “changing the processes that make building and inventing so hard.” It’s time, then, to scrutinize everything from municipal zoning regulations to the paperwork requirements for scientists getting federal funding. The authors’ debut as a duo is very smart and eminently useful.

Cogent, well-timed ideas for meeting today’s biggest challenges.

Pub Date: March 18, 2025

ISBN: 9781668023488

Page Count: 320

Publisher: Avid Reader Press

Review Posted Online: Jan. 16, 2025

Kirkus Reviews Issue: Feb. 15, 2025

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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