CHRISTMAS

A built-in frame allows parents to make this board book a personalized Christmas story.

The final “page” is almost half an inch thick to make space for either a photograph or a cellphone to rest within it; each page preceding has a die-cut hole that displays the selected image. It sounds good in theory, but there are several problems with this gimmick. Many cellphones are larger or thicker than the space allowed; the flap on the back of the book that provides access is fragile and is not likely to last more than one holiday season; and most seriously, when an appropriately sized cellphone is inserted, the book is too heavy for a toddler to handle safely. Allowing a young child to handle a book independently without fear of damage to the book or child is one of the primary purposes of board books. All this might be forgiven if the story and pictures were stunning, but alas, they are not. Rhyming text catalogs standard Christmas icons—a snowman, Santa, elf, and reindeer—with the inserted photo in the center of each image. The pictures, designed to look like a child's drawings, are pleasant enough, but ultimately they are as memorable as last year's holiday cards.

This gimmick is unlikely to outlast the paper it’s wrapped in.