THE 30 ROCK BOOK

A wide-ranging tour through a landmark TV comedy.

Few sitcoms can compete with 30 Rockin a jokes-per-minute contest. That alone makes this lovingly researched unpacking of every episode in the Tina Fey series worthwhile for fans. But Roe, an arts and entertainment editor, comedy writer, and producer, provides a broader context for the show’s success. Sure, the author explains where the show’s catchphrases—e.g., “I want to go to there” and “blerg!”—originated and how its most memorable moments (remember “Werewolf Bar Mitzvah”?) came together. Roe goes deep on the ratings-challenged show’s struggle to stay on the air, even with a star-studded cast, including Fey, Alec Baldwin, and Tracy Morgan, and the support of powerful Saturday Night Livehoncho Lorne Michaels. The author also meticulously chronicles the show’s influences and, through interviews, takes readers into the writers room to get a sense of the craftsmanship. However, his research has limits. His quotes from Fey, Baldwin, and Morgan come from DVD commentaries and other interviews. That leaves questions like why Fey replaced her friend Rachel Dratch with Krakowski unanswered—though Roe offers educated guesses, including that “test audiences didn’t respond to Dratch.” Roe fares far better when he takes the show to task for its actors’ use of blackface and questionable jokes at the expense of minorities. “That really hurt,” the show’s prop master Kevin Ladson told Roe, explaining how he felt when he saw Krakowski on stage in blackface portraying football player Lynn Swann. “And I said, ‘I really want to know how this gets a pass.’ ” Calling out the show’s issues makes the overwhelming praise throughout the book that much more believable.

Roe’s studious examination effectively details the brilliance—and blemishes—of an entertainment gem.