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CHARLATANS

HOW GRIFTERS, SWINDLERS, AND HUCKSTERS BAMBOOZLE THE MEDIA, THE MARKETS, AND THE MASSES

Against an arsenal of exploitative technologies, understanding our vulnerabilities is our best shield.

The digital age makes us all more susceptible to grift from skilled charlatans.

Naím (The Revenge of Power, The End of Power, Illicit) and Toro team up to expose charlatans, which they define as those who convince others “to do things that go against their own self-interest”; it becomes dangerous when marks are separated from their families and their money. It’s important to understand how charlatans enchant us. They are not just good at identifying targets. The authors show how any one of us can easily fall prey, because what charlatans do best is reflect our dreams back to us—it is our attachment to our own dreams that clouds our judgment. Exacerbated by social isolation, victims are open to exploitation and new technologies such as artificial intelligence, which can feign the intimacy of a friend, enabling modern-day hucksters to play on our emotions, hopes, and dreams in wholly new ways. Identifying practitioners from a variety of fields—from AI and astrology to megachurches, crypto, and QAnon—the authors provide a tour of contemporary figures such as astrologer Walter Mercado, televangelist Kenneth Copeland, New Age spiritual leader Bentinho Massaro, spiritual influencer Teal Swan, alternative health practitioner Joseph Mercola, yoga practitioner Baba Ramdev, crypto entrepreneur Sam Bankman-Fried, and many more. Naím and Toro write: “If we have done this well, there will be at least one charlatan who might have taken you in.” Techniques such as offering social proof play into victims’ confirmation bias. In order to avoid becoming victimized, the authors advocate for common sense: critical thinking (such as slow thinking, from Daniel Kahneman’s Thinking, Fast and Slow) and not relying on gut feelings or intuition. Hardly groundbreaking advice.

Against an arsenal of exploitative technologies, understanding our vulnerabilities is our best shield.

Pub Date: Oct. 7, 2025

ISBN: 9781541606517

Page Count: 336

Publisher: Basic Books

Review Posted Online: Aug. 1, 2025

Kirkus Reviews Issue: Sept. 1, 2025

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A PEOPLE'S HISTORY OF THE UNITED STATES

For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.

Pub Date: Jan. 1, 1979

ISBN: 0061965588

Page Count: 772

Publisher: Harper & Row

Review Posted Online: May 26, 2012

Kirkus Reviews Issue: Jan. 1, 1979

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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