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SUSTAINABLE SUCCESS

HOW BUSINESSES WIN AS A FORCE FOR GOOD

An engagingly example-driven look at incentivizing environmental conscientiousness.

Marushka, the founder and CEO of software and data services firm Sphera, presents a comprehensive program for embracing environmental sustainability in this nonfiction work.

“Organizations really can be profitable and responsible at the same time,” writes the author in his debut. “In fact, in today’s world, doing both is a necessity.” He notes that conceptual management tools such as life-cycle assessments and enterprise sustainability management are vital gauges, not only for improving performance across the board but also for ensuring that a company’s environmental costs are truly addressed, rather than simply offset in less-visible areas. To help readers assess such issues, Marushka presents the Invention Test, “a collection of multiple-choice questions that will test your knowledge of famous high achievers from the world of invention.” These questions usually present either/or choices, such as asking which came first: a tunnel underneath the English Channel, or someone swimming across the Channel? (The answer is the latter.) He then expands on the importance of the invention involved; for example, the author mentions that Willis Carrier created air conditioning in 1902. “As a result, vast areas of the world are now bearable in the summer months,” he writes, adding, rather broadly, “Imagine running a business in Phoenix or Dubai without air conditioning.” This semi-Socratic approach effectively allows him to widen his discussion of innovation steadily as the book progresses, and his open, engaging prose style often makes these elaborations enjoyable. He breaks down most of his key concepts into overarching categories—“People,” “Planet,” “Governance”—but the ideas themselves are flexible at the point of adoption. When it comes to ESM, for example, he notes that “companies can no longer hide in ivory towers,” but they still need to make choices about which sustainability issues are of greatest priority.

An engagingly example-driven look at incentivizing environmental conscientiousness.

Pub Date: April 22, 2025

ISBN: 9781953943583

Page Count: 328

Publisher: Rivertowns Books

Review Posted Online: March 28, 2025

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ABUNDANCE

Cogent, well-timed ideas for meeting today’s biggest challenges.

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Helping liberals get out of their own way.

Klein, a New York Times columnist, and Thompson, an Atlantic staffer, lean to the left, but they aren’t interrogating the usual suspects. Aware that many conservatives have no interest in their opinions, the authors target their own side’s “pathologies.” Why do red states greenlight the kind of renewable energy projects that often languish in blue states? Why does liberal California have the nation’s most severe homelessness and housing affordability crises? One big reason: Liberal leadership has ensnared itself in a web of well-intentioned yet often onerous “goals, standards, and rules.” This “procedural kludge,” partially shaped by lawyers who pioneered a “democracy by lawsuit” strategy in the 1960s, threatens to stymie key breakthroughs. Consider the anti-pollution laws passed after World War II. In the decades since, homeowners’ groups in liberal locales have cited such statutes in lawsuits meant to stop new affordable housing. Today, these laws “block the clean energy projects” required to tackle climate change. Nuclear energy is “inarguably safer” than the fossil fuel variety, but because Washington doesn’t always “properly weigh risk,” it almost never builds new reactors. Meanwhile, technologies that may cure disease or slash the carbon footprint of cement production benefit from government support, but too often the grant process “rewards caution and punishes outsider thinking.” The authors call this style of governing “everything-bagel liberalism,” so named because of its many government mandates. Instead, they envision “a politics of abundance” that would remake travel, work, and health. This won’t happen without “changing the processes that make building and inventing so hard.” It’s time, then, to scrutinize everything from municipal zoning regulations to the paperwork requirements for scientists getting federal funding. The authors’ debut as a duo is very smart and eminently useful.

Cogent, well-timed ideas for meeting today’s biggest challenges.

Pub Date: March 18, 2025

ISBN: 9781668023488

Page Count: 320

Publisher: Avid Reader Press

Review Posted Online: Jan. 16, 2025

Kirkus Reviews Issue: Feb. 15, 2025

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WHEN BREATH BECOMES AIR

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...

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A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.

Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.

Pub Date: Jan. 19, 2016

ISBN: 978-0-8129-8840-6

Page Count: 248

Publisher: Random House

Review Posted Online: Sept. 29, 2015

Kirkus Reviews Issue: Oct. 15, 2015

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