HOW TO WIN AN INFORMATION WAR

A striking account of a German-speaking Australian working for the British secret service during the era of Nazi aggression.

Pomerantsev, a disinformation expert, is the author of Nothing Is True and Everything Is Possible and This Is Not Propaganda. In his latest book, he introduces us to Sefton Delmer (1904-1979), an Australian born in Berlin whose anti-Nazi radio programs in dozens of languages across Europe helped undermine the Nazi war effort. Growing up in Germany’s Weimar Republic (his father was a professor of English literature in Berlin) and often mocked for his British ways, young Delmer desperately wanted to fit in. After a stint in Britain, he returned to Berlin—now on the cusp of Nazi control—as a journalist for the Daily Express, where he witnessed and understood viscerally the power of political propaganda to promote belonging. Hence, in advising the British—who at first did not trust him, as he had interviewed Goebbels, Hitler, and others—Delmer could convey the psychological power of the Nazi message. It wasn’t enough, he argued, to simply “defend democracy,” a slogan that failed to resonate strongly; you had to “appeal to the groups vulnerable to the propaganda that plays into the desire to submit to strongmen.” Delmer became the head of Special Operations for the Political Warfare Executive, returned to journalism, and published his memoirs in the 1960s, but they have been largely forgotten or discounted. Historians continue to debate the extent to which anti-Nazi propaganda helped win the war. Delmer believed that it aided in the “corrosion” of German will, and the author demonstrates how crucial Delmer’s work was then—and still is, as Pomerantsev has advised Ukrainian President Volodymyr Zelensky in his efforts to counter Russian propaganda and aggression.

A brilliantly inspired study of the power of propaganda to influence geopolitical narratives.