FIRST NUMBERS

This busy board book mixes large numerals, photographs and counting questions to dubious effect.

Each spread is laid out in a similar manner: A large, bold numeral along with its name occupies most of the left-hand page. Beneath the numeral is a question asking what number comes next. The right-hand page features a photograph—a puppy in the case of 1—with the words “one” printed above it and “one puppy” printed below. Beneath that is a counting question that has an answer unrelated to the number featured—in this case, “How many eyes does the puppy have?” Adding to the frenetic feel of the pages are splashy backdrops to the images and some of the text. Another volume in the series, similarly cluttered but not quite as confusing, focuses on Machines such as tractors, snowplows and cranes. A photograph of the machine, its name and question—asking kids to identify color, for example, or locate a certain part—fill up the left-hand page, while the right-hand page includes labeled photographs of parts of the machine or related paraphernalia with another question printed beneath them.

Designed to prompt discussion, these poorly designed titles will only perplex.