THE POWER OF SOCIAL MEDIA

Social media is a powerful force in today’s world: What are its risks and benefits?

The introduction describes the power of social media to organize and mobilize protestors in Cairo, Egypt, during the Arab Spring of 2011 and in Washington, D.C., during the Jan. 6, 2021 attack on the U.S. Capitol. It goes on to explain how social media platforms generate profits by collecting personal data on users and accentuating negative content to heighten engagement. Kallen then goes on to explore this phenomenon in more depth: Using the Black Lives Matter and climate action movements as examples, he shows social media raising public awareness. He talks about influencers, describes click farms that generate followers, and explains how social media can harm physical and mental health. The book spotlights QAnon conspiracy theories and the algorithms Facebook and YouTube use to push controversial, anger-provoking posts that attract and maintain attention. Examples of political manipulation and social control through social media in China and India expand the focus beyond U.S. borders. The final chapter covers efforts to counteract the negative effects of social media. The exposition is straightforward and clearly organized. Kallen uses numerous quotations to bolster his arguments. His concern for readers’ well-being is evident throughout as he offers them advice and encouragement for making social media a positive force in their lives.

A timely reminder for teens.