A wise, practical, and compassionate guide to startup success from a determined woman.
An Indian American entrepreneur describes how her harrowing medical history spurred a lifelong obsession with advancing the field of women’s health.
When Sarna was 13, she went to the emergency room with an agonizingly painful ovarian cyst—a diagnosis she would receive 24 hours after a doctor recommended that she should go home and take some Tylenol. Although her cysts disappeared after puberty, her determination to improve care for uterine-related conditions lasted a lifetime. Sarna has based nearly every decision in her adult life—applying to Berkeley’s biology program; taking an entry-level engineering position at a medical device company; starting her own organization after being laid off—on her desire to make women’s health care better. As she demonstrates in her lively text, she pursued this goal through years of being underestimated, taken for granted, and ignored. Eventually, Sarna formed a research-and-development team whose closeness led them to call themselves “La Familia.” That team developed a diagnostic medical device that Boston Scientific eventually acquired for $275 million. The author is now a partner at the innovative venture capital firm Y Combinator. Throughout this frank, vulnerable, and fast-paced memoir, Sarna returns to the central theme of the consequences of being “underrated and doubted.” She realized that “the single most important decision I made in my career was to push forward even while being doubted by so many. Doubted by the famous inventor who fell asleep while I was speaking to him….Doubted by the guy who came to my booth during a trade show, looked over my shoulder, and asked to speak with the CEO of the company.” Perhaps as a result of the ways in which she was underestimated, Sarna’s approach to entrepreneurship, which she articulates through warm and humorous advice embedded in her life story, is profoundly empathetic, both for her co-workers and community and for herself.
A wise, practical, and compassionate guide to startup success from a determined woman.Pub Date: March 7, 2023
ISBN: 9781982147907
Page Count: 224
Publisher: Simon & Schuster
Review Posted Online: Nov. 28, 2022
Kirkus Reviews Issue: Dec. 15, 2022
The Stoics did much better with the much shorter Enchiridion.
A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.
Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”
The Stoics did much better with the much shorter Enchiridion.Pub Date: Oct. 23, 2018
ISBN: 978-0-525-42814-5
Page Count: 580
Publisher: Viking
Review Posted Online: July 30, 2018
Kirkus Reviews Issue: Aug. 15, 2018
BOOK REVIEW
BOOK REVIEW
A sweet final word from an actor who leaves a legacy of compassion and kindness.
The late actor offers a gentle guide for living with more purpose, love, and joy.
Mixing poetry, prescriptive challenges, and elements of memoir, Heche (1969-2022) delivers a narrative that is more encouraging workbook than life story. The author wants to share what she has discovered over the course of a life filled with abuse, advocacy, and uncanny turning points. Her greatest discovery? Love. “Open yourself up to love and transform kindness from a feeling you extend to those around you to actions that you perform for them,” she writes. “Only by caring can we open ourselves up to the universe, and only by opening up to the universe can we fully experience all the wonders that it holds, the greatest of which is love.” Throughout the occasionally overwrought text, Heche is heavy on the concept of care. She wants us to experience joy as she does, and she provides a road map for how to get there. Instead of slinking away from Hollywood and the ridicule that she endured there, Heche found the good and hung on, with Alec Baldwin and Harrison Ford starring as particularly shining knights in her story. Some readers may dismiss this material as vapid Hollywood stuff, but Heche’s perspective is an empathetic blend of Buddhism (minimize suffering), dialectical behavioral therapy (tolerating distress), Christianity (do unto others), and pre-Socratic philosophy (sufficient reason). “You’re not out to change the whole world, but to increase the levels of love and kindness in the world, drop by drop,” she writes. “Over time, these actions wear away the coldness, hate, and indifference around us as surely as water slowly wearing away stone.” Readers grieving her loss will take solace knowing that she lived her love-filled life on her own terms. Heche’s business and podcast partner, Heather Duffy, writes the epilogue, closing the book on a life well lived.
A sweet final word from an actor who leaves a legacy of compassion and kindness.Pub Date: Jan. 24, 2023
ISBN: 9781627783316
Page Count: 176
Publisher: Viva Editions
Review Posted Online: Feb. 6, 2023
Kirkus Reviews Issue: March 1, 2023
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