Next book

THE TRANSPARENT SALES LEADER

HOW THE POWER OF SINCERITY, SCIENCE AND STRUCTURE CAN TRANSFORM YOUR SALES TEAM’S RESULTS

An outstanding sales leadership manual that counters conventional wisdom.

Awards & Accolades

Our Verdict

  • Our Verdict
  • GET IT

A business professional lobbies for a different kind of sales management.

In his previous book, The Transparency Sale (2018), Caponi made a case for selling that had an element of unexpected honesty, or, as he called it, “transparency.” Here, Caponi essentially extends that argument into the realm of sales leadership. Citing research to validate his claim early in the book, Caponi writes: “Transparent leadership, when done correctly, has the most significant correlation to building, maintaining, and growing a team.” His suggestion that leaders be more transparent—which can require showing vulnerability—may be a hard sell to ego-driven sales pros who have risen up the ranks and have the battle scars to prove it. But Caponi is equal to the task as he leads the reader through three well-constructed parts of the book. He first defines transparency and presents a comprehensive five-part framework for it, goes on to show how “the behavioral science of intrinsic inspiration” can help, and closes by debunking sales-motivation myths and suggesting how to keep moving up the sales career ladder.

Caponi convincingly suggests that a new sales leader must build “trust through transparency, then use that same transparency to set proper expectations.” He wisely leaves nothing to chance, proposing an alliterative “Five F’s framework” that is easy to understand and meaningful (“Focus, Field, Fundamentals, Forecast, Fun”). Caponi first summarizes his five key elements and then devotes a chapter to each. Every chapter is richly detailed with clear explanations, expert guidance, and pertinent examples. A few highlights from these chapters include: useful definitions of ideal customer profile, firmographics, and demographics; 10 on-target questions Caponi asks when interviewing people for sales positions; a handy chart for assessing five sales fundamentals; and a refreshingly sensible redefinition of sales forecasting with insight into how best to create “a forecast with incredible 90-day visibility and accuracy.” Part 2 of the book, which focuses on intrinsic inspiration, may hold the most interest for sales managers. In this part, Caponi constructs the acronym PRAISE to represent six “primary categories of feelings that drive us intrinsically”: Predictability, Recognition, Aim, Independence, Security, and Equitability. These elements are summarized and then eloquently described in separate chapters. In an especially strong section, Caponi identifies some aspirational elements of sales leadership rarely addressed with such insight and precision. In each chapter, Caponi offers advice and illustrations well attuned to the salesperson’s psyche. All chapters draw on Caponi’s considerable knowledge of the sales process; his ability to understand what every salesperson experiences is invaluable. In Part 3, Caponi argues that it’s a mistake for sales leaders to try to motivate their teams with purely “coin-operated” financial incentives or other extrinsic rewards. He then offers an excellent template for creating a “30/60/90-day plan” for your first (and second and third) month as a sales leader. Caponi ends by evaluating the impact of the “Great Resignation” and why hanging out on Zoom “can never replace the feeling of security” that workers get from being physically together.

An outstanding sales leadership manual that counters conventional wisdom.

Pub Date: Sept. 14, 2022

ISBN: 978-1-64687-064-6

Page Count: 179

Publisher: Ideapress Publishing

Review Posted Online: June 30, 2022

Kirkus Reviews Issue: Aug. 15, 2022

Next book

THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

Next book

THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

Categories:
Close Quickview