A worthy rudimentary resource for business newbies.
A guide for displaced or disgruntled employees focuses on the fundamentals of starting a business.
The premise of entrepreneur/author Smith’s manual, a follow-up to his book Create Your Own Job Security (2018), is “that the best way for workers to insure their futures is to make their own jobs.” Beginning with an overview of today’s workplace in Chapter 1, Smith discusses older workers who are let go in favor of younger workers; the rise of the gig economy, in which he participated as a contract consultant; and the potential perils of automation. The author quickly transitions from this introductory content to the basics of establishing a business in Chapter 2. He first examines the “three stages” of forming and operating a business, “concept, people, and execution.” Smith suggests that “most people think too small” when starting a new business while cautioning “you have to be watchful about the next trend or market twists that might render your product or service obsolete.” The subsequent 14 chapters outline various elements of small-business management and execution, including the development of a concept, identification of an audience, types of businesses, funding, legal issues, business plans, names and branding, and more. Most chapters are brief, providing only perfunctory information, just enough to help an individual interested in self-employment launch a business. While some chapters cover a topic, such as patents, in adequate detail, others are quite abbreviated; for example, the chapters “Locating Your Business” and “Running Your Virtual Corporation” are a mere two and a half pages each. Still, the book covers a broad range of areas and offers some solid advice. A discussion of selling locally and regionally versus internationally should be useful for globally oriented entrepreneurs. The final chapter helpfully deals with some of the pluses and minuses of self-employment. Here, Smith addresses the psychological aspects of starting a business as well as the impact ownership can have on one’s physical health; the author shares some of his personal strategic wisdom for maintaining wellness. Smith’s uncluttered prose reflects his passion for small businesses.
A worthy rudimentary resource for business newbies.Pub Date: Oct. 19, 2020
ISBN: 978-1-64895-264-7
Page Count: 156
Publisher: Stratton Press
Review Posted Online: April 12, 2021
Kirkus Reviews Issue: May 15, 2021
Review Program: Kirkus Indie
BOOK REVIEW
BOOK REVIEW
BOOK REVIEW
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.
“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.
It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.Pub Date: Nov. 12, 2019
ISBN: 978-1-61039-950-0
Page Count: 432
Publisher: PublicAffairs
Review Posted Online: Aug. 28, 2019
Kirkus Reviews Issue: Sept. 15, 2019
SEEN & HEARD
Highly instructive for would-be tycoons, with plenty of entertaining interludes.
Well-crafted memoir by the noted media mogul.
Diller’s home life as a youngster was anything but happy; as he writes early on, “The household I grew up in was perfectly dysfunctional.” His mother lived in her own world, his father was knee-deep in business deals, his brother was a heroin addict, and he tried to play by all the rules in order to allay “my fear of the consequences from my incipient homosexuality.” Somehow he fell into the orbit of show business figures like Lew Wasserman (“I was once arrested for joy-riding in Mrs. Wasserman’s Bentley”) and decided that Hollywood offered the right kind of escape. Starting in the proverbial mailroom, he worked his way up to be a junior talent agent, then scrambled up the ladder to become a high-up executive at ABC, head of Paramount and Fox, and an internet pioneer who invested in Match.com and took over a revitalized Ticketmaster. None of that ascent was easy, and Diller documents several key failures along the way, including boardroom betrayals (“What a monumental dope I’d been. They’d taken over the company—in a merger I’d created—with venality and duplicity”) and strategic missteps. It’s no news that the corporate world is rife with misbehavior, but the better part of Diller’s book is his dish on the players: He meets Jack Nicholson at the William Morris Agency, “wandering through the halls, looking for anyone who’d pay attention to him”; hangs out with Warren Beatty, ever on the make; mispronounces Barbra Streisand’s name (“her glare at me as she walked out would have fried a fish”); learns a remedy for prostatitis from Katharine Hepburn (“My father was an expert urological surgeon, and I know what I’m doing”); and much more in one of the better show-biz memoirs to appear in recent years.
Highly instructive for would-be tycoons, with plenty of entertaining interludes.Pub Date: May 20, 2025
ISBN: 9780593317877
Page Count: 352
Publisher: Simon & Schuster
Review Posted Online: May 12, 2025
Kirkus Reviews Issue: June 15, 2025
SEEN & HEARD
SEEN & HEARD
SEEN & HEARD
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