Taylor Swift’s new book shattered 2024 sales records on its first weekend on sale, despite only being sold through one retailer, the Associated Press reports.
Swift’s self-published The Eras Tour Book, which is only available at Target, sold 814,000 copies last weekend, making it the biggest book launch of the year. The book seems likely to break the record for nonfiction book sales in one week, which was set by former President Barack Obama’s memoir A Promised Land in 2020.
Swift’s book is a companion to her record-breaking Eras Tour, which she launched in Glendale, Arizona, in March of 2023, and is scheduled to end in Vancouver, Canada, on Sunday. It’s the highest-grossing concert tour of all time, having brought in nearly $2 billion to date.
The book, Target says, contains more than 500 images and contains Swift’s “personal reflections.” People magazine reports that Swift writes, “I’ll never forget the call when I explained my idea of the concept for The Eras Tour to my team.…We do it because life comes in waves, in phases, in brilliant flurries of magical moments, and all of these things come together to create...Eras.”
The book has not been without controversy. The Cut reports that some fans have dubbed it The Errors Tour Book because of its spelling errors, including the title of the song “this is me trying” printed as “this is me rying.”
Michael Schaub is a contributing writer.
